Framework For Online Behavioural Advertising

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A coalition of eight of the leading advertising industry trade associations in Canada today announced a framework for industry self-regulation regarding Online Behavioural Advertising (OBA) in Canada.

The initiative, which is similar to those adopted by groups in the US, Europe and Australia, is the culmination of over 2 years of work; including regular submissions, dialogue, research and status updates to The Office Of The Privacy Commissioner Of Canada (OPC).

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