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Thursday, August 18, 2011

Android set to become top advertising platform - – telecoms industry news, analysis and opinion

Android set to become top advertising platform

Android will become the top global mobile advertising platform by the end of 2011, according to predictions released by mobile ad display network InMobi this week.

In the three months to the end of July, InMobi served 112.5 billion mobile advertising impressions across the globe, a growth of 22 per cent over the previous three months. Smartphone growth is the primary driver, with Android continuing to make a significant global impact, capturing an additional 1.9 share points in the quarter to reach 16.6 per cent ad share. Nokia S40 and Symbian OS continue to be the top performing mobile platforms globally, with 19.6 per cent and 19 per cent ad share respectively, although their market share has continued to steadily diminish.

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