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Tuesday, August 16, 2011

Decoded: Magazines' Best-Performing Ads with 2-D Barcodes | MediaWorks - Advertising Age

Decoded: Magazines' Best-Performing Ads with 2-D Barcodes | MediaWorks - Advertising Age: "The spread of 2-D barcodes and icons through magazines hasn't been matched by independent data on whether readers actually use them -- until now."

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