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Thursday, August 18, 2011

Google Should Capitalize on TV Side of Motorola Acquisition | MediaWorks - Advertising Age

Google Should Capitalize on TV Side of Motorola Acquisition | MediaWorks - Advertising Age: Google's announced acquisition of Motorola Mobility will lead to many parlor discussions related to large-scale, industry-transforming acquisitions and divestitures within the telecommunications industry. The combination should affect scores of multibillion-dollar companies touching the wireless sector alone. In particular, observers will be highly focused upon the company's stated focus around mobile computing, driving Android adoption and the importance of Motorola's patent portfolio.

But as followers of the video business are well aware, Motorola is one of the two most important players in set-top box manufacturing and the provision of related infrastructure, generating nearly $3.6 billion in revenue during 2010 from this activity.

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