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Tuesday, May 29, 2012

The Canadian Journalism Foundation gala dinner

CJF 15th Annual Awards Gala
#cjfgala @cjffjc


Read more here: http://www.sacbee.com/2012/05/23/4511148/media-advisory-the-canadian-journalism.html#storylink=cpy
The Canadian Journalism Foundation invites you to join legendary newsman Ted Koppel and Northern Canada muckraker Jack Sigvaldason in celebrating excellence at the 15th Annual Awards Gala on June 7 at The Fairmont Royal York in Toronto.CTV National News correspondent Seamus O'Regan will host.

IAB Canada Interactive Courses - Summer 2012

IAB Canada Interactive Courses - Summer 2012
IAB Canada's Events + Courses help keep the Canadian Marketing community up-to-date with latest innovations and best practices within Interactive.
MOBILE MARKETING
Montréal - June 21 (Eng only)
INTERACTIVE MARKETING + ONLINE ADVERTISING
Montréal -  June 5 (Eng only)
SOCIAL MEDIA MARKETING
Montréal - June 11 (Eng   only)
SEO (SEARCH ENGINE  OPTIMIZATION)
Montréal -  June 22, 2012 (Eng only)

Sunday, May 27, 2012

blog
The Samsung Galaxy S III is now available for pre-order in Best Buy Canada.
The new high-end smartphone will be released on June 20th, 2012 via TELUS, Bell, WIND, Videotron, SaskTel, Mobilicity, Virgin Mobile and Rogers.
The Samsung Galaxy S III is powered by the Google Android 4.0 Ice Cream Sandwich operating system. Stay tuned for more updates
 Locally minded Sunday night program is definitely not your dad’s CHOM-FM
By Brendan Kelly, The GazetteMay 7, 2012
Montreal rocks. You probably know that.
But if you don’t know that, then you should be listening to Montreal Rocks, one of the few places on local commercial radio where you can hear brand new rocking tunes.

Thursday, May 24, 2012

Friday, May 18, 2012

Moment Factory & Moby will illuminate Montreal on May 24
#c2mtl        @c2mtl
@Moment_Factory   @newcitygas
C2-MTL to celebrate Illumination at New City Gas
On May 24 Montreal will vibrate to the rhythms of DJ Moby. On the last night of C2-MTL, the new world conference on commerce and creativity, the concert by this New York artist will be the showpiece in a grand finale on the theme of illumination.
As the evening gets underway, participants can prepare for the festivities with a playful interactive experience specially designed by the Moment Factory team. A Montreal company that does the city proud, over the past decade Moment Factory has organized events and presented multimedia installations all around the world, including Madonna’s show at the 2012 Super Bowl.

C2-MTL winners list



speakers list     Flickr channel

And the winners are… Results of C2-MTL / Claudine and Stephen Bronfman Family Foundation contest for emerging entrepreneurs

The winners of the C2-MTL contest launched in February by the Claudine and Stephen Bronfman Family Foundation have been announced. The 25 emerging entrepreneurs will get to attend C2-MTL, the new international business conference to be held in Montreal from May 22 to 25, 2012.

Friday, May 11, 2012

Canadian Olympic Team's official #GiveYourEverything brand launch

Right Media Exchange de Yahoo

Right Media Exchange de Yahoo! se dote de la technologie Real Time Bidding (RTB) pour maximiser la performance des campagnes publicitairesLe Real Time Bidding (enchères en temps réel) promet de révolutionner le paysage mondial de la négociation d’espaces publicitaires display en ligne
Paris, le 11 mai 2012,
Yahoo!, media digital leader, annonce l’intégration de la technologie d’enchères en temps réel ou RTB (Real Time Bidding) au sein de Right Media Exchange, modifiant ainsi significativement les conditions de négociation et de distribution des espaces publicitaires display en ligne. Le RTB permet désormais aux agences media d’accéder en temps réel à un inventaire très large, utile, au format et sur les supports de leur choix, et ce, via leur propre plateforme d’optimisation automatisée.

Real Time Bidding in Canada May16

Real-Time Bidding Launch May16
TORONTO (April 30, 2012
#RTB #onlineadvertising #adexchange
In their ongoing efforts to deliver targeted, best-in-class offerings to advertisers and users, CBC/Radio-Canada, Rogers Media and Shaw Media have partnered to create the Canadian Premium Audience Exchange (CPAX) – a private real-time bidding exchange that provides valuable digital inventory from three of Canada’s leading media companies.
 Six Things You Need to Know About Real-Time BiddingScheduled to launch May 16, CPAX provides buyers a central gateway to premium Canadian digital advertising inventory across more than 100 top domains in both English and French, reaching a valuable audience of more than 15 million Canadians.  CPAX allows advertisers one-stop shopping to align their brands with a wide-ranging – and targeted – audience, while users will receive advertisements that are most relevant and of interest to them.

Real Time Bidding Launch in Canada May16

Real-Time Bidding Launch May16
TORONTO (April 30, 2012
#RTB #onlineadvertising #adexchangeIn their ongoing efforts to deliver targeted, best-in-class offerings to advertisers and users, CBC/Radio-Canada, Rogers Media and Shaw Media have partnered to create the Canadian Premium Audience Exchange (CPAX) – a private real-time bidding exchange that provides valuable digital inventory from three of Canada’s leading media companies.
 Six Things You Need to Know About Real-Time BiddingScheduled to launch May 16, CPAX provides buyers a central gateway to premium Canadian digital advertising inventory across more than 100 top domains in both English and French, reaching a valuable audience of more than 15 million Canadians.  CPAX allows advertisers one-stop shopping to align their brands with a wide-ranging – and targeted – audience, while users will receive advertisements that are most relevant and of interest to them.

Thursday, May 10, 2012

Montreal Children's Hospital and the use of social media

CASE STUDY: Montreal Children's Hospital  The Montreal Children's Hospital is working to create awareness and understanding around the need for organ donors, check out this case study to see how they are working to help a young boy who is waiting to get a new heart.
http://childrenfoundation.com/   @mtlchildrens 
http://www.thechildren.com/en/        www.hopitalpourenfants.com
 Facebook page     youtube channel
@HopitalChildren

Monday, May 7, 2012

Citytv Expands to Quebec as Channel Zero to Sell Métro14 Montréal to Rogers

Citytv Expands to Quebec as Channel Zero to Sell Métro14 Montréal to Rogers
May 5, 2012
With the planned acquisition of Métro14 Montréal, which reaches 1.1 million Canadian households, Citytv is continuing its growth and evolution into a national network, available in some nine million homes throughout the country.
The deals awaits regulatory approval, expected later this year. In the meantime, Citytv and Métro14 Montréal will ink an affiliate agreement so thath Citytv programming will air on the station, beginning June 4 through closing.

Cossette lance son Observatoire marketing

Cossette lance son Observatoire marketing
Benoît Bessette, vice-président de Cossette et responsable de ce nouveau centre consacré au développement de la connaissance marketing, en explique le fonctionnement et les objectifs.

@COSSETTEfr     @COSSETTEen
Quel est l'objectif de cet Observatoire?Pendant longtemps, les agences ont été reconnues pour ce qu'elles faisaient, pas pour ce qu'elles savaient. Nous sommes pourtant très bien placés pour développer un savoir et des connaissances spécifiques. De plus en plus, les marques recherchent du contenu. Or, en Amérique du Nord, il n'existe que trois grands pôles où une masse critique de gens en développent: Montréal, Los Angeles et New York. Et à Montréal, en plus, nous le faisons en deux langues. Nous avons la capacité de devenir une plaque tournante de l'excellence en marketing.

LA CAMPAGNE « TOUT DONNER » DÉMARRE EN GRAND À L'HÔTEL DE VILLE DE MONTRÉAL


LA CAMPAGNE « TOUT DONNER » DÉMARRE EN GRAND À L'HÔTEL DE VILLE DE MONTRÉAL
 "Tout donner"
sur Facebook

Des athlètes et la chef de mission adjointe pour les Jeux de Londres lancent la nouvelle marque de l'Équipe olympique canadienne  
MONTRÉAL - Aujourd'hui, dans la première ville olympique du Canada, le Comité olympique canadien a lancé une nouvelle et enthousiasmante campagne, « Tout donner », qui est une célébration des athlètes olympiques canadiens. Officiellement présentée au monde pour la première fois à l'extérieur de l'historique hôtel de ville de Montréal, la campagne multimédia traite de l'essence même de ce que font les athlètes olympiques canadiens pour réussir aux Jeux olympiques.